Ovo Energy is set to be bought by E. If you're an Ovo customer, don't panic: your gas and electricity supply will continue as usual. We've shared some important news about OVO. In addition, our Home Services business (including our boiler insurance and boiler servicing) will be moving to Hometree, subject to regulatory approvals. ON will take on OVO's energy retail arm, through a transaction covering OVO's retail customers and staff. ON UK Chris Norbury said the principle behind the deal is that 'a larger, digitally native E. Founded in 2009, Ovo Energy began trading as an alternative to the "Big Six" which had dominated the UK energy market since its. Ovo, which has four million UK energy customers, tells Sky News it has "taken proactive measures" to move towards compliance with rules which have been criticised by larger rival Octopus Energy.